Listen to the thoughts of its resident experts as they discuss the potential commercial benefits and undoubted challenges such a business strategy may involve.
MBB-Consulting, a leading consulting group specialising in international exhibitions, events and services announced today the formation of the MBB-Consulting Partner Group with Tony Calanca, Chris
Over the last year, Artificial Intelligence (AI) has become an increasingly hot topic in the trade show industry. As a result, MBB-Consulting Group has carried
I’ve known David Audrain, Executive Director of SISO, for many years now. We’ve often met at industry events to debate the future of the exhibition
The exhibition industry is unique because it doesn’t just serve one sector but many very different sectors. This brings benefits but also challenges, as show
“Where are the German organisers?” could be a question that springs to mind when you look at the growth rate of the top exhibition companies