CONSULTING / EDUCATION

The Global Tradeshow Consulting Group

Research • Strategy • Growth

What we do

At MBB Consulting, we’re more than consultants; we’re dedicated partners, working side-by-side with our clients to address their unique challenges and develop tailored, results-oriented solutions designed to drive growth and enhance profitability.

With over two decades of senior-level B2B expertise, and specialised knowledge in international businesses, trade shows, and governmental sectors, we deliver actionable insights that drive long-term success. By combining world-class consulting methodologies with practical, hands-on implementation, we ensure our strategies align with real-world demands and deliver measurable results.

Our approach is flexible and highly collaborative. By listening closely to our clients and building trust, we adapt our strategies to their objectives, helping them achieve impactful outcomes. Backed by a global network, in-house data, and bespoke methodologies, we are your dedicated partner in navigating the complexities of the business landscape.

Download: How to trigger growth in the exhibition industry

What we do:

AEM

MBB combined strategic rigor with deep industry insight to help AEM better understand our market, sharpen our priorities, and align around a clear path forward. Through deep research, exhibitor interviews, competitive analysis, and portfolio evaluation, they helped us better understand the forces shaping the future of our industry and where our greatest opportunities lie. Their work will inform important decisions across our organization moving forward.

Association of Equipment Manufacturers (AEM)

Nicole Hallada, Senior Vice President, Exhibitions & Marketing

Oman

“We hired MBB-Consulting in 2024 to develop a new pricing strategy for our venue that balances customer-centricity with operational efficiency and market competitiveness. MBB approached the project with a comprehensive methodology, conducting in-depth market research to explore multi-scenario guest event requirements, as well as a detailed analysis of our venue services and seasonal demands using both qualitative and quantitative insights. The result was a sophisticated, multi-level pricing strategy that enables us to utilise our venue in the most efficient way whilst maintaining a strong customer focus. MBB’s pricing strategy and recommendations exceeded our expectations, and we are truly impressed by the exceptional quality of their consulting work."

Oman Convention & Exhibition Centre

Mohammed Al Harthy, Financial Controller

MCH

“MBB-Consulting project on guest event sales strategy: MBB played a pivotal role in shaping our guest event sales strategy for Basel and Zurich. From establishing robust KPIs to conducting meticulous industry-specific research, their commitment was evident. The team's deep dive into show analysis was followed by a strategy workshop, where we collaboratively refined our approach. MBB Consulting facilitated connections with potential business partners, demonstrating a seamless blend of analytical precision and profound market expertise. Their customer-centric approach made the entire process smooth and effective. I confidently recommend MBB Consulting as a highly professional and strategic partner in the global tradeshow and B2B landscape."

MCH

Christian Ortlepp, Director Guest Events

Informa 1

Tesi’s structured, strategic and positive approach impressed me from the outset. During the project, he worked seamlessly with all business units of Informa Markets around the world to come up with a holistic and global strategy. Tesi’s acute attention to detail and extensive expertise in translating local market conditions into a commercial strategy benefited the project enormously.

Informa Markets

Tony Calanca, EVP Informa Markets

Montgomery

We hired MBB-Consulting in July 2023 to carry out market research in Germany and Austria. The research would inform our strategic decision to grow our events business in continental Europe, including the geo-launch of one of our successful brands. The timeframe we had to make a decision was very short. MBB was able to move quickly, assemble a project team and start the project so that within five weeks we had our market research report. MBB clearly understood our needs and requirements, however they also leveraged their extensive experience to ensure the report provided the depth and breadth of information we'd require to decide next steps. Having previously resourced this sort of research in house, I was thoroughly impressed with the quality of work and the rapid progress, we could not have done this on our own. I want to thank MBB for their responsiveness and the high quality of market research. I truly didn’t expect so much insight in such a short amount of time. I thoroughly recommend MBB to anyone looking for a dynamic, high-quality strategy consulting agency with global events industry experience.

Montgomery Group

Lori Hoinkes, Chief Growth Officer

Messe Düsseldorf

We hired MBB-Consulting for two projects in 2023 to conduct in depth market research across various industries and regions such as the USA and the Middle East. As the research played a vital role in developing the company’s growth strategy further it was important for us to find a consulting agency that is experienced in the global b2b world with a focus on the exhibition industry and combines these skills with first class research methodologies. I was extremely happy that I found a consulting company in MBB that brings all these skills, methods and more. First, I was impressed that MBB could easily fulfil our request of bringing in a consultant from the target regions into their team. This was followed by a thorough consulting approach in market research, qualitative interview process, MBB in house data and the analysis, resulting in a report that went far deeper into the defined industries and regions than expected. As a result of the project, we have been armed with a well-structured report that translated complex research findings into well-defined strategic conclusions. Overall MBB provided a high quality and scientific base for us to develop our strategy further. I want to thank MBB for their work and can recommend MBB as an excellent consulting agency in the b2b world.

Messe Düsseldorf

Kirstin Deutelmoser, Director Corporate Business Development

Stockholmsmässan

We hired Tesi Baur to help us create a long-term turnover growth, cost efficiency, business development possibilities and internationalisation strategy.

To achieve this goal, Tesi developed a fine-tuned project structure, including an in-depth review phase of the company’s current strategy and culture, a strategy creation phase and a roll-out phase to bring the new strategy to life.

Stockholmsmässan

Patric Sjöberg, CEO

Deutsche Messe

We hired Matthias Baur to support a strategic project reviewing our commercial set-up and global sales activities. Matthias Baur proved himself to be an extremely skilled and commercially astute exhibition consultant. His insights and global benchmarking regarding how global exhibition organisers strategically orchestrate their sales resources really pushed our strategic review to the next level.

Deutsche Messe

Andreas Gruchow, former Deutsche Messe Board Member & Götz Dörmann, former Senior VP

Informa Markets

We hired Matthias Tesi Baur (MBB-Consulting Group) to run UBM’s Food ingredients Portfolio on an interim basis from May to November 2018. During this time, Informa acquired UBM, which meant Tesi was tasked with managing the portfolio and leading the team during this extremely important period. Tesi actually managed the portfolio some years ago, before he left UBM at the end of 2014.

Informa Markets

John van der Valk, President Advance

UBM

We hired MBB-Consulting Group to research exhibitor portal software and provide an industry benchmark of exhibitor and visitor service software. We were impressed by his deep market insight, and the project benefited enormously from his extensive industry network. What’s more, the report he created represented a high-quality benchmark in the global exhibition market for that segment.

UBM

Govind Sharma, CTO

Messe Frankfurt

Matthias Baur impressed us on all fronts with his in-depth knowledge of a wide range of strategic topics spanning the entire global exhibition industry. What’s more, he was skilled in adapting global exhibition trends and best practice cases to Messe Frankfurt’s specific situation. Matthias Baur always went the extra mile to provide strategic consultancy and is very focused on quality and results.

Messe Frankfurt

Klaus Reinke, Chief of Corporate Strategy and Organisation

Deutsche Messe

Tesi impressed delegates not only with his profound and in-depth knowledge about best-in-class trends and techniques but also with his open and interactive style that made the workshop an enjoyable experience for everybody. We’d like to thank him for providing the courses to Deutsche Messe and are happy to recommend him as a consultant and trainer.

Deutsche Messe

Sarah-Christin Köhler, International Subsidiaries and M&A

Messe Basel

Tesi worked with us to review our guest event strategy and to create new strategic approaches to promote our exhibition venue in Basel. Tesi impressed me greatly with his detailed insights into small and large players in the exhibition industry, and his input helped us to define the benefits we can offer potential customers. Tesi is completely immersed in the global exhibition industry possessing an enormous wealth of knowledge in all B2B and event-related topics.

Messe Basel

Pascal Engler, Key Account Manager