What we do
MBB’s consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital transformation. In the B2B sector, MBB makes world-class consulting methodologies such as market research, company valuation, growth strategies available for B2B SMEs. Within the trade show world, it helps its clients to develop their shows into must- and want-attend events for the next generation of decision-makers. And for governmental bodies, MBB develops strategies to stimulate export in various industries.
This working example show and opportunity map we have worked out as a part of a due diligence process. The map shows commercial growth opportunities of the target company that can be executed once acquired.
This working example a costs analysis summary we conducted for a target company to identify savings opportunities. This analysis was a part of a wider profitability review.
This working example show a price sensibility study which calculate different price points and the effect to customers price sensitivity vs. profitability. MBB-Consulting has developed a scientific method to measure and calculate price sensitivity curves.
This working example show a pricing strategy that combines location based and time-based tradeshow prices. The strategy was created to arm the sales team with sales arguments resulting from the various price points.
A large rebooking project we conducted to achieve rebooking rates of 70% and higher. In this project we developed a rebooking best practice guide to onboard show teams.
The slide shows how rebooking targets can be broken down to teams, team members and single leads.
This working example shows a booking card that combines digital and onsite products to packages that makes sense for the customer. This concept boosted the digital sales for a wider range of MBB-Consulting customer
This working example shows a slide from a senior round table we conducted to specify Artificial Intelligence solutions for the event industry. The slide represents various examples of how AI has contributed to higher customer satisfaction rates and better exhibitor ROI to stimulate further discussion on how data driven technologies can enhance the tradeshow business model.
This working example shows a hybrid framework that was developed by MBB-Consulting to measure the development level of a hybrid tradeshow. The framework is the basis to create hybrid tradeshows that are based on the customers needs and to create profitable hybrid products.