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What we do

Digital Transformation

With the rapidly changing environment, industries should strive to be in a constant cycle of development and transformation from innovative opportunities to complement existing and new business strategies.

Our team boasts expert knowledge in digital transformation strategies in various industries and we pride ourselves on our digital monetisation methodologies that are adaptable to your product portfolio.

We developed our Hybrid Framework Model to assess industry benchmarks on digitisation strategy and make suggestions on how to receive the most value from the synergy of conducting business both in person and virtually. We suggest how to balance your product portfolio

Working Examples:

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Working example strategy building:

This working example shows a KPI sheet we developed in a strategic project to evaluate internal, external and market factors to internationalise the customer’s business. Each KPI is described and rated in the report in far greater detail. We then used the KPI ratings to rate a wide range of potential business units, which enabled the client to decide on their business expansion by weighing opportunities vs. own strength and weaknesses.


This working example shows a booking card that combines digital and onsite products to packages that make sense for the customer. We developed this “booking card” methodology to enable the tradeshow customer to define packages combining online and onsite products that make sense for the clients’ customers. The packages have been defined in collaboration with the clients’ sales teams. This concept boosted the digital sales for a wider range of MBB-Consulting customers.

Working example Artificial Intelligence:

This working example shows a slide from a senior round table we conducted to specify Artificial Intelligence solutions for the tradeshow industry. The slide represents various examples of how AI has contributed to higher customer satisfaction rates and better exhibitor ROI to stimulate further discussion on how data driven technologies can enhance the tradeshow business model.

Working example Digital Transformation:

This working example shows a hybrid framework that was developed by MBB-Consulting to measure the development level of a hybrid tradeshow. The framework is the basis to create hybrid tradeshows that are based on customers’ needs and to create profitable hybrid products.

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