What we do
Growth and profitability services
How MBB can support your exhibition growth & profitability
Regardless of the size or scale of your exhibition business, MBB is uniquely positioned to deliver tailored solutions that combine consulting expertise with hands-on operational knowledge in exhibitions.
MBB’s extensive range of growth & profitability strategy services are designed to elevate exhibition businesses at multiple levels.
A clearly outlined rebooking strategy will liberate sales resources, enabling sales team to focus their efforts on generating new business while ensuring existing clients are retained. This streamlined approach guarantees efficiency and productivity, stabilise revenue streams, and provides valuable insights to refine future strategies. By boosting rebooking rates and securing a more consistent
cash flow, this strategy lays the foundation for sustained growth and operational stability.
Maximise sales across your portfolio by implementing a comprehensive strategy that includes product bundling, effective pipeline
management, and cross-selling opportunities within the portfolio. Apply clear reporting tools and leverage sales synergies across the portfolio to maximise revenue potential.
A proven methodology tailored to the client’s culture, that enhances operational efficiency, reduces costs, strengthens competitiveness, drives innovation, and aligns strategies for sustainable growth.
Enhance sales effectiveness by improving customer retention, maximising upselling, leveraging data insights, implementing bonuses, and exploring additional strategies.
Small adjustments in the sales process can lead to quick wins and noticeable improvements in performance.
Identify and analyse price sensitivity at various stages of a show’s lifecycle, enabling data-driven decisions to create a strategy that drives sustainable revenue growth and maximise profitability
moving forwards.
Streamline your financial planning across teams to facilitate strategic decision-making and enhance adaptability to market changes. This approach drives profitability while creating opportunities for sustainable growth.
Uncover booking trends that present opportunities for rapid growth. Identify top-performing products among exhibitors to capitalize on sales potential and optimize future opportunities.
Maximise revenue by leveraging advanced personalisation, precise targeting, and efficient lead generation. Stay ahead of industry trends by adapting to evolving technologies, ensuring your competitive edge remains sharp.
In 2019, we hired MBB-Consulting Group to develop a global exhibition strategy for Informa Markets. During the project, the team worked seamlessly with all business units around the world to create a holistic strategy, and their expertise translating local market conditions into a commercial strategy benefited the project enormously. MBB is a highly professional senior exhibition agency bringing exceptional skills in motivating cross-cultural teams and a positive can-do attitude.
Working Examples:
Working example strategy building:
This infographic shows a regional strategy report summary. In this example we provided a brief executive summary about regional business opportunities in South-East Asia, including defining T1/T2 countries, industry hubs and main trade locations. This executive summary slide was backed up by deep research based on KPI’s defined in collaboration with industry experts. The executive summary served the project in a board discussion to decide the strategic direction of the business for the years to come.
