IMEX Follow-up – MBB Consulting Group
Elevate Your Trade Show or Venue Performance
You met us at IMEX Frankfurt — now let’s turn those conversations into actionable strategies.
As hands-on consulting partners, we help you unlock commercial potential and sustainable growth across trade shows, event formats, and venue operations.
Why MBB?
With decades of experience in the trade show and venue industry, MBB Consulting Group combines strategic clarity with operational precision. At MBB — we work hands-on with our clients to implement solutions that drive measurable results. From rebooking strategies and dynamic pricing to portfolio alignment and venue optimization, our expertise translates into tangible commercial impact.
What we deliver – two sample cases
Venue consulting
How a European congress center significantly increased its booking performance by implementing rebooking logic, dynamic pricing, and a loyalty framework.
Trade show portfolio strategy
How a leading organizer optimized its B2B show portfolio by realigning its strategy, structure, and sales KPIs — with measurable financial and organizational impact.
Ready for the next step?
We’ve already exchanged contacts at IMEX. Download the use cases or book a call to dive deeper. We’re looking forward to reconnecting.
Contact
Christian Poell
Christian.poell@mbb-consultinggroup.com
+49 163 5973006
Testimonials
Ines Rathke, Project Manager EuroTier, DLG
“We hired MBB-Consulting Group to create a holistic rebooking strategy for our flagship show EuroTier in Hannover with the goal to create, embed, and roll out rebooking for the show. As rebooking was new to DLG, a special focus was placed on team onboarding and process change once the strategy was created. We are very impressed by the high-quality work of MBB from strategy creation, process optimisation, team on boarding up to onsite project management” MBB’s professional, positive consulting work is truly grounded in decades of exhibition experience which enabled a smooth roll out and positive attitude in the team towards this change.”
Lori Hoinkes, CEO, Manchester Central
“We engaged MBB Consulting to help us shape a bold new commercial strategy for Manchester Central. Our ambition was to take a truly destination-first approach — one that began with a comprehensive evaluation of Manchester’s industrial and academic landscape and was built to deliver maximum value for our shareholders.
We weren’t looking for surface-level insights. We wanted to challenge long-held assumptions about what was possible, scrutinise our past and current performance, and create a strategy grounded in rigour and ambition. And we needed it done fast.
MBB delivered on every front — from the depth of their analysis to the pace of delivery, the clarity of communication, and the sheer quality of thought. As we now move from research to strategy to action, their support will undoubtedly be a critical part of our growing and sustained success. A huge thank you to Tesi, Sandrine, and the whole MBB Team — It’s been a pleasure.”
