AI Services
MBB Tradeshow Strategy Compass
At MBB-Consulting Group, we’ve developed the Tradeshow Strategy Compass – a market intelligence platform designed specifically for the exhibition industry.
By combining advanced AI, agent-based workflows, and MBB’s consulting expertise, the Compass can identify, validate and harmonise vast amounts of exhibition data at a scale and speed that would be difficult to achieve through traditional research alone.
The result is a more complete view of exhibition markets, enabling users to benchmark performance, identify growth opportunities, compare organisers and portfolios, track industry trends, and evaluate new markets with greater confidence. Because the data can be explored from a global overview right down to individual shows, segments, and regions, users can move seamlessly between the wider market and the detail behind it.
The Tradeshow Strategy Compass is designed for exhibition organisers, venue operators, investors, industry associations, and strategy teams who need a clear, comparable view of the markets they operate in.
The Compass is designed to support a wide range of strategic questions, including:
By bringing together information that is often fragmented across multiple sources, the Tradeshow Strategy Compass helps turn market complexity into actionable insight, supporting faster and better-informed strategic decisions. An integrated AI agent further allows users to ask questions about specific exhibitions directly.
Currently covering the following industries:
See what the Compass can show you about your market. Book a 30-minute walkthrough:
Expanding insights with MBB-Consulting
Tailored add-on services:
- Adding more featured trade shows of your choice
- Trade show comparison analysis
- Deep exhibitor and visitor analysis
- Qualitative research
- Exhibition gap analysis
- Specification of high-priority segments
- Exhibitor key account tracker
Other Deep Data Report types:
In addition to this report, MBB Consulting Group produces a series of specialised Deep Data Reports, each focusing on a key aspect of the exhibition landscape:
- M&A Report
- Organiser Comparison Report
- Adjacent Market Analysis Report
- Venue Guest Event Analysis
To customize your report or order additional deep-dive analyses, please contact MBB-Consulting Group. Our team will align services to your strategic objectives.
