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Our clients and testimonials


Michael Biwer, Vice President Guest Events, Messe Frankfurt

“We hired MBB Consulting for multiple pricing strategy projects at Messe Frankfurt, and right from the outset, they demonstrated their decades of industry expertise through sophisticated pricing methodologies, and a customer-centric ethos.
MBB’s approach to price formulation seamlessly integrates client insights with rigorous research and conjoint analysis techniques. The outcomes have consistently provided us with robust foundations for strategic deliberations and decisions. We highly recommend MBB as a management consulting partner deeply rooted in international business and the tradeshow industry.”

Fabiano Bellisario, Founder, Hardware Pioneers

“We hired MBB-Consulting for a workshop to review, discuss and define the rebooking concept for our show, Hardware Pioneers. This included aspects such as pricing strategy, communication concept, key account definition and more. As a small and new show it was enormously important for us to get insight in proven, best in class cases and experience; as rebooking is essential to grow and establish our show further. MBB exceeded our expectations by far as the team took the time to discuss our specific situation in great detail, enriched the discussion through their decades of operational show experience, and came up with sales and rebooking solutions tailored to our specific situation. Overall, we experienced a lively brainstorming workshop with our commercial success always at the centre of our conversation with MBB. We truly can recommend MBB as an extremely experienced and customer focused agency, that helped us to fast forward the commercial strategy of our show on an unexpected scale. Thanks a lot to the MBB team for the great workshop.”

Katharina Staske, Managing Director, DLG Asia Pacific Co., Ltd.

“We hired MBB-Consulting to create and execute a global rebooking concept for shows in Europe and Asia. MBB’s insights and wealth of knowledge in approaching commercial change management impressed us from the very beginning. Following a number of workshops, a new sales rebooking structure built on wider industry best practices, and tailored to our culture and set up, was created. MBB went the extra mile throughout the entire process, which resulted not only in a new commercial strategy but also in internal buy-in on all levels and across all business units. A wide range of rebooking best practice methods held by MBB were used in executing the new concept. The initial rebooking processes were coached by MBB from start to finish resulting in unexpected high business success. We recommend MBB as a world-class consulting service bringing deep knowledge and operational tradeshow experience, combined with an extremely customer focussed approach.”

Christian Ortlepp, Director Guest Events

MBB-Consulting project on guest event sales strategy: 

“MBB played a pivotal role in shaping our guest event sales strategy for Basel and Zurich. From establishing robust KPIs to conducting meticulous industry-specific research, their commitment was evident. The team’s deep dive into show analysis was followed by a strategy workshop, where we collaboratively refined our approach. MBB Consulting facilitated connections with potential business partners, demonstrating a seamless blend of analytical precision and profound market expertise. Their customer-centric approach made the entire process smooth and effective. I confidently recommend MBB Consulting as a highly professional and strategic partner in the global tradeshow and B2B landscape.”

Kirstin Deutelmoser, Director Corporate Business Development
Messe Düsseldorf

We hired MBB-Consulting for two projects in 2023 to conduct in depth market research across various industries and regions such as the USA and the Middle East. As the research played a vital role in developing the company’s growth strategy further it was important for us to find a consulting agency that is experienced in the global b2b world with a focus on the exhibition industry and combines these skills with first class research methodologies. I was extremely happy that I found a consulting company in MBB that brings all these skills, methods and more. First, I was impressed that MBB could easily fulfil our request of bringing in a consultant from the target regions into their team. This was followed by a thorough consulting approach in market research, qualitative interview process, MBB in house data and the analysis, resulting in a report that went far deeper into the defined industries and regions than expected. As a result of the project, we have been armed with a well-structured report that translated complex research findings into well-defined strategic conclusions. Overall MBB provided a high quality and scientific base for us to develop our strategy further. I want to thank MBB for their work and can recommend MBB as an excellent consulting agency in the b2b world.”

Lori Hoinkes, Chief Growth Officer
Montgomery Group

“We hired MBB-Consulting in July 2023 to carry out market research in Germany and Austria. The research would inform our strategic decision to grow our events business in continental Europe, including the geo-launch of one of our successful brands. The timeframe we had to make a decision was very short. MBB was able to move quickly, assemble a project team and start the project so that within five weeks we had our market research report. MBB clearly understood our needs and requirements, however they also leveraged their extensive experience to ensure the report provided the depth and breadth of information we’d require to decide next steps. Having previously resourced this sort of research in house, I was thoroughly impressed with the quality of work and the rapid progress, we could not have done this on our own. I want to thank MBB for their responsiveness and the high quality of market research. I truly didn’t expect so much insight in such a short amount of time. I thoroughly recommend MBB to anyone looking for a dynamic, high-quality strategy consulting agency with global events industry experience.”

Tony Calanca, EVP Informa Markets
Informa Markets

“In 2019, we hired Matthias Tesi Baur (MBB-Consulting Group) to investigate and create a sector strategy for Informa markets and partner companies. The consulting task was two-fold: we needed in-depth strategic thinking to develop a global exhibition strategy adapted to local market conditions, as well as a great awareness of intercultural and global team-working. Tesi’s structured, strategic and positive approach impressed me from the outset. During the project, he worked seamlessly with all business units of Informa Markets around the world to come up with a holistic and global strategy. Tesi’s acute attention to detail and extensive expertise in translating local market conditions into a commercial strategy benefited the project enormously. While Tesi takes a highly professional approach in all areas of his work, he also has a natural flair for making it fun and enjoyable for everyone involved. This winning combination of professionalism and personality played a big part in the project’s success. I highly recommend Tesi. He is an extremely professional, business-minded senior exhibition executive with great skills in motivating cross-cultural teams and a refreshing can-do attitude.”

Patric Sjöberg, CEO

“In 2018, we hired Tesi Baur from MBB-Consulting Group to help us create a long-term turnover growth, cost efficiency, business development possibilities and internationalisation strategy.

To achieve this goal, Tesi developed a fine-tuned project structure, including an in-depth review phase of the company’s current strategy and culture, a strategy creation phase and a roll-out phase to bring the new strategy to life.

During the first phase, Tesi impressed us by leveraging his deep industry insight and great teamwork skills to quickly gain the respect and trust of our colleagues at Stockholmsmässen. In the second phase, Tesi presented his report including a long-term plan and a wide range of concrete projects to roll out the new strategy.
Finally, in the third phase, MBB-Consulting worked together with the different teams in the company to help roll out the new commercial strategy.

The project’s great success was thanks to the extensive international knowledge that MBB-Consulting brought to the table as well as Tesi’s great team spirit. But more than that, it was thanks to the fact that Tesi is much more than just a consultant – he is a senior exhibition executive who has followed his own advice: to not only be a consultant but to also be a mentor to our senior team.

Tesi is as a very professional, business-minded senior consultant and mentor. He is skilled in motivating cross-cultural teams and has a refreshing can-do attitude. Tesi have also been a good speaking partner for me as a CEO. I highly recommend him.”

John van der Valk (President Advance)
Informa Markets

“In 2018, we hired Matthias Tesi Baur (MBB-Consulting Group) to run UBM’s Food ingredients Portfolio on an interim basis from May to November 2018. During this time, Informa acquired UBM, which meant Tesi was tasked with managing the portfolio and leading the team during this extremely important period. Tesi actually managed the portfolio some years ago, before he left UBM at the end of 2014.

From the outset, Tesi impressed me by very quickly gaining the respect of all his Informa and UBM colleagues, effectively managing the team, and diving into the details of every aspect of this complex task as if he had never left the company. During this short period, he successfully developed business cases to launch the Food ingredients brand into the US and the African market and designed a roadmap for broader strategic opportunities for the Fi portfolio.

I’d recommend Tesi as an extremely professional, business-minded senior manager. He has great skills in motivating cross-cultural teams and a refreshing can-do attitude.”

Govind Sharma, CTO 
Natasja O’Connor, Operations Director

“In 2017, we hired Matthias Tesi Baur (MBB-Consulting Group) to research exhibitor portal software and provide an industry benchmark of exhibitor and visitor service software. We were impressed by his deep market insight, and the project benefited enormously from his extensive industry network. What’s more, the report he created represented a high-quality benchmark in the global exhibition market for that segment. We would be happy to recommend Tesi Baur and MBB-Consulting Group for providing outstanding quality consulting services for the exhibition industry.”

Andreas Gruchow, former Deutsche Messe Board Member
Götz Dörmann, former Senior VP
Deutsche Messe

“We hired Matthias Baur to support a strategic project reviewing our commercial set-up and global sales activities. Matthias Baur proved himself to be an extremely skilled and commercially astute exhibition consultant. His insights and global benchmarking regarding how global exhibition organisers strategically orchestrate their sales resources really pushed our strategic review to the next level. We enjoyed Mr. Baur’s open-minded and humorous presentation style – we strongly recommend him as a skilled exhibition consultant with an in-depth and global perspective of the industry.”

Klaus Reinke, Chief of Corporate Strategy and Organisation
Messe Frankfurt

“Matthias Baur impressed us on all fronts with his in-depth knowledge of a wide range of strategic topics spanning the entire global exhibition industry. What’s more, he was skilled in adapting global exhibition trends and best practice cases to Messe Frankfurt’s specific situation. Matthias Baur always went the extra mile to provide strategic consultancy and is very focused on quality and results. His open-minded and proactive way of engaging with and advising senior management helps to push strategic thinking and planning to the next level.”

Pascal Engler, Key Account Manager
Messe Basel

“Tesi worked with us to review our guest event strategy and to create new strategic approaches to promote our exhibition venue in Basel. Tesi impressed me greatly with his detailed insights into small and large players in the exhibition industry, and his input helped us to define the benefits we can offer potential customers. It is clear that Tesi is completely immersed in the global exhibition industry and possesses an enormous wealth of knowledge in all B2B and event-related topics. I can truly recommend Tesi as a highly professional and deeply experienced exhibition and event consultant.”

Sarah-Christin Köhler, International Subsidiaries and M&A
Deutsche Messe

“Matthias Tesi Baur provided training courses for Deutsche Messe, focusing on international exhibition sales and marketing strategies. Course participants were senior Deutsche Messe employees from various offices around the globe. Tesi impressed delegates not only with his profound and in-depth knowledge about best-in-class trends and techniques but also with his open and interactive style that made the workshop an enjoyable experience for everybody. We’d like to thank him for providing the courses to Deutsche Messe and are happy to recommend him as a consultant and trainer.”

Ahmed Al Obaidli, Director of Exhibitions
Qatar Tourism Authority

“We had worked with Matthias Tesi Baur on parts of a UFI-certified Event Management Degree and were delighted to invite him back to deliver more bespoke training programmes for the local exhibition industry. Matthias’ professionalism and high level of expertise in this industry really set him apart. I would highly recommend him to any MICE Bureau looking to give its partners the right tools to take their exhibitions to the next level.”

Fuad Musafir, Sales Manager – Exhibitions
Oman Convention & Exhibition Centre

“We hired MBB-Consulting in 2023 to support our venue strategy through research and to develop a guest event loyalty program framework. MBB and the team led by Matthias Tesi Baur impressed me from the very start of the project with their proactive approach and willingness to go the extra mile beyond the scope, delivering results of the highest quality. I can confidently recommend MBB-Consulting as a consulting firm that combines customer-centricity with scientific methodologies. As a result, we now have a guest event framework that is based on high-quality research methods, grounded in reality, and will shape our value proposition in the years to come. We thoroughly enjoyed working with the MBB-Consulting team and highly recommend the agency as highly experienced and skilled consultants in the international B2B world”.

Oman, 2023