Our Team

We are a team of globally experienced B2B strategy consultants with a proven track record of solving complex challenges for our clients. Our diverse team brings deep expertise across Europe, the Americas, the Middle East, and Asia, covering a wide range of B2B sectors.

The MBB Consulting Group Team

Matthias Tesi Baur >

CEO & Founder

Matthias Tesi Baur >

CEO & Founder

Senior exhibition professional with more than 24 years of experience. Before founding MBB-Consulting Group, Matthias Tesi helped build the businesses of leading exhibition organisers Messe Frankfurt, Reed Exhibitions and UBM/Informa holding the roles of Global e-business Director, Portfolio Director and Business Development Director. Matthias Tesi was also Chairman of the UFI Digital Innovation Committee for over 12 years.

Email:matthias.tesi.baur@mbb-consultinggroup.com

Sophie Holt >

Consulting Partner

Sophie Holt >

Consulting Partner

Sophie specialises in data-led projects that shape event strategy, and has led global customer experience research programmes across the exhibition industry, including UFI's Global Visitor and Exhibitor Insights studies during her time as Managing Director at Explori. She combines hands-on experience launching shows and building go-to-market strategies with strong analytical skills, and will continue in her role as VP of Data Strategy at Bear Analytics alongside her work with MBB. Sophie's blend of commercial instinct and analytical depth will strengthen our ability to help clients make evidence-led strategic decisions.

Email:sophie.holt@mbb-consultinggroup.com

Fiona Hurd >

Senior Consultant

Fiona Hurd >

Senior Consultant

Fiona has a Master’s degree in Managing Change and Innovation from the University of Brighton. An experienced consultant of complex change across sectors. She specialises in bringing teams together to harness creativity and develop strategic vision with senior leadership teams. She previously worked with the United Nations and the UK Parliament

Email:fiona.hurd@mbb-consultinggroup.com

Samuel Hartmann >

Data Consultant

Samuel Hartmann >

Data Consultant

Samuel is studying mathematics at Technische Universität Berlin with a minor in computer science. He is responsible for MBB's AI integration and has experience in data research and analysis. He has worked on projects for clients such as Reed Exhibitions, Messe Düsseldorf and Oman Convention & Exhibition Centre among many others.

Email:samuel.hartmann@mbb-consultinggroup.com

Elizavet Zotova >

Consultant

Elizavet Zotova >

Consultant

Elizavet Zotova is a consultant specialising in exhibition and trade show strategy, with a focus on market research, data analysis, and strategic positioning. She holds a Master’s degree in Biotechnology from University College London (UCL), providing a strong foundation in science and research-based analysis. Elizavet works across international projects supporting organisers and venues with portfolio analysis, exhibitor and visitor research, and segmentation frameworks. She works across European and global markets and is fluent in multiple languages.

Email:elizavet.zotova@mbb-consultinggroup.com

Benjamin Gruchow >

Consultant

Benjamin Gruchow >

Consultant

Benjamin has a Master’s degree in International Development from The London School of Economics and a Bachelor’s degree in Politics and International Relations from the University of Exeter, UK and Università Bocconi, Milan, Italy. Previously, he gained valuable experience by working as a freelance consultant for the United Nations before moving to the private sector to work as a Lead Buyer for OMV Group. Combining this experience with knowledge of the exhibition business, he specialises in research and data analysis. Benjamin is currently based in Vienna, Austria.

Email:benjamin.gruchow@mbb-consultinggroup.com

Philip Gruchow >

Consultant

Philip Gruchow >

Consultant

Philip holds a Bachelor’s degree in Business Informatics from the Vienna University of Economics and Business. He has experience in Corporate Development and Financial Services, specialising in Data Research & Analysis. He has worked on projects for clients like Reed Exhibitions, Messe München, and Comexposium among others.

Email:philip.gruchow@mbb-consultinggroup.com

Andrew Furness >

Senior Consultant

Andrew Furness >

Senior Consultant

Andrew Furness is specialised in sustainability, commercial due diligence and business strategy. Andrew has held a number of senior roles within market leading companies and before becoming a consultant in 2018, he was a Divisional Director at Tarsus Group where he oversaw the management of the Group’s Turkish portfolio.

Email:mailto:andrew.furness@mbb-consultinggroup.com

Fleur Jonker >

Senior Consultant

Fleur Jonker >

Senior Consultant

Fleur Jonker is an experienced conference and portfolio development director with a background spanning over a decade in event production, portfolio development, and team leadership. She has successfully launched and delivered international conferences and trade shows in Europe, the US, the Middle East, and Asia across industries including industrial manufacturing, automotive, aerospace, retail & e-commerce, and sustainability. Fleur is known for her analytical approach, market research, audience driven content strategies, and launching new event concepts.

Email:fleur.jonker@mbb-consultinggroup.com

Sarah Schwering >

Senior Consultant

Sarah Schwering >

Senior Consultant

Sarah has a first class marketing degree and a post graduate diploma from the Chartered Institute of Marketing, UK. An experienced research, strategy and business development consultant, she worked at the London based consultancy AMR International for 8 years after which she freelanced from India, China and now Germany.

Email:sarah.schwering@mbb-consultinggroup.com

Paul Dominguez >

Digital Strategist

Paul Dominguez >

Digital Strategist

Paul has 20 years of expertise gained across a range of leading B2b and B2c media and events companies, including UBM, Hearst, Ocean Media Group. Having led on a number of key business transformations, he is responsible for creating new revenue streams, delivering turn-around of traditional business models, and growing reach, audience, and lead generation.

Email:paul.dominguez@mbb-consultinggroup.com

Sandrine Pittaway >

Director of operations

Sandrine Pittaway >

Director of operations

Sandrine holds a degree in Economics and Finance from the University of Geneva and brings 15 years of experience across banking and consulting, with a strong focus on the exhibition industry. She has held client-facing roles and led projects in investment research at UBS AG, Lloyds Bank TSB, and Thomson Reuters. More recently, she has specialised in consulting and project delivery within the events and exhibitions sector.

Email:sandrine.pittaway@mbb-consultinggroup.com

MBB Consulting Partners Network

Franz Caduc >

Event Strategy & Organisation Consulting // Executive Coaching - SYNDESIO

Franz Caduc >

Event Strategy & Organisation Consulting // Executive Coaching - SYNDESIO

Franz has 30 years of international experience in business and strategic development, in various B2B and B2C sectors such as professional events, technology & media. During his career in the event industry, including 10 years in the RX France executive team, he has developed a strong expertise in project management, while launching events in France, US and Asia, but also online services. Franz has also led acquisition projects and managed subsidiaries of technology companies.

Nat Wong >

Senior Consultant

Nat Wong >

Senior Consultant

Nat is a well-known veteran with a unique set of expertise in the exhibition, convention and event industries. He possesses a wealth of Senior Management, CEO and Boardroom experiences throughout his career which features a proven track record of strong growth results and improvements to the corporation, industry and community he serves. Nat held key positions in the past including Executive Advisor to Meorient International Exhibitions, Non-Executive Chairman for ITE Asia-Pacific (HYVE), President of Reed Exhibitions Greater China, Global President of Agility Logistics Fairs & Events and CEO of Meeting Planners Group. After retiring from corporate life, Nat continues to consult for event related projects and businesses in the fields of R&D, M&A and Business Development.

Sarnit Karunyavanij >

Senior Consultant

Sarnit Karunyavanij >

Senior Consultant

Sarnit has been in the exhibition and convention industry for over 20 years, with experience in assisting JVs and project launches in Thailand and South East Asia.

MBB Advisory Network

Chris Brown >

Founder and CEO, Level Up Event Strategies

Chris Brown >

Founder and CEO, Level Up Event Strategies

Senior exhibition professional with nearly forty years of experience in the events space. For a good portion of his career Chris led the events team and strategy for the National Association of Broadcasters, producers of NAB Show, perennially one of the ten largest shows in North America. He has produced and launched events internationally and across various industries – from wireless telecom to food. He has also produced events of nearly every size, from 50-person executive forums to 200-person conferences to large-scale trade shows with tens of thousands of attendees. Currently Chris is providing consultancy and advisory services to the industry through his company, Level Up Event Strategies.

Sonia Thomas >

Senior Consultant

Sonia Thomas >

Senior Consultant

Sonia holds a Master’s degree in Team Coaching from Dauphine University Paris and a degree in Hospitality Management. She is a certified executive coach with extensive experience in HR, as well as across the travel, legal, exhibition, and event industries. Most notably, she served as Chief Operating Officer of UFI, the Global Association of the Exhibition Industry. Since 2021, Sonia has been consulting with a focus on change management, operational excellence, and sales strategies. For the past five years, she has coached startups at HEC Paris, supporting innovation and leadership development in early-stage ventures. Sonia’s work is grounded in a deep understanding of human behaviour, cognitive bias, and how these impact leadership and organisational dynamics.

Tony Calanca >

Principal at Calanca & Associates, LLC

Tony Calanca >

Principal at Calanca & Associates, LLC

Senior exhibition professional with over three decades of experience leading in the exhibition industry, managing domestic and international trade and consumer shows for Reed Exhibitions (RX), Advanstar, UBM and Informa. Most recently, Tony served as Executive VP at Informa Markets.

Our Team

The MBB Consulting Group Team

Matthias Tesi Baur >

Sophie Holt >

Fiona Hurd >

Samuel Hartmann >

Elizavet Zotova >

Benjamin Gruchow >

Philip Gruchow >

Andrew Furness >

Fleur Jonker >

Sarah Schwering >

Paul Dominguez >

Sandrine Pittaway >

MBB Consulting Partners Network

Franz Caduc >

Nat Wong >

Sarnit Karunyavanij >

MBB Advisory Network

Chris Brown >

Sonia Thomas >

Tony Calanca >

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