Recent months have seen announcements of the formation of large-scale commercial partnerships in the international events sector. Can we expect this type of business model to become more popular and what might be driving such a development? Listen to the thoughts of its resident experts as they discuss the potential commercial benefits and undoubted challenges such a business strategy may involve.
Partnership: An effective business strategy or an inefficient distraction?
MBB Consulting Group
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Partnership: An effective business strategy or an inefficient distraction?
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