Description
This course is designed to provide a deep dive into modern exhibition growth and recovery strategies. We will share global best-practice strategy approaches and analyse why they have been successful. Participants will have the opportunity to learn and discuss global strategy best-practice cases from recent years after a global pandemic.
- Strategy processes as a chance to collaborate and innovate
- Growth strategies to outperform market growth rates
- Portfolio strategies as an ongoing fine-tuning process
- Creation of portfolio strategies, collaborative portfolio management, agile resource balancing
- The principles of geo-adaptation vs. geo-cloning
8 September 2022 / 8am – 12pm UK Time (9am – 1pm CET)
£220 UFI / ETT Gold Member
£240 non-members
Earn 4 hour credits toward UFI Certified Professional (UCP)