How to establish Commercial Change Management in the exhibition industry

A commercial strategy and company culture is more important than ever if companies are to recover quickly from the Covid-19 crisis. This course provides all the insights and tools needed for commercial change-management processes.

Earn 4 hour credits toward UFI Certified Professional (UCP)

£220.00£240.00

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How to establish Commercial Change Management in the exhibition industry

Description

A commercial strategy and company culture is more important than ever if companies are to recover quickly from the Covid-19 crisis. This course provides all the insights and tools needed for commercial change-management processes, including the following aspects:

  • How to measure the commercial DNA of a show team or entire company
  • Agile pipeline management
  • Agile rebooking strategies
  • Sales targeting and rewards

After completing the course, participants will be equipped to make immediate changes in their companies’ sales strategy and processes. They will also have the insight they need for a long-lasting commercial strategy change that will drive show profitability and quality.

9 September 2022 / 1pm – 5pm UK Time (2pm – 6pm CET)

£220 UFI / ETT Gold Member
£240 non-members

Earn 4 hour credits toward UFI Certified Professional (UCP)

Additional information

Member Type

UFI / ETT Gold Member, Non-member