A commercial strategy is more important than ever if companies are to recover quickly from the Covid-19 crisis. If the current global crisis can offer any silver linings for the exhibition industry, then it is the chance to develop new revenue streams and offer new services to our customers. However, developing compelling digital products that sell is not easy. The new offers have to be easy to understand and carry a clear benefit.
- What are the most successfully performing hybrid products and how does the product pricing benchmark look like
- How to move beyond the traditional SQM sales by combining easy to understand onsite and online products to customer journey packages
- How to measure the commercial DNA of a show team or entire company
After completing this course, the participant will have in-depth knowledge to define B2B product packages that can perform and boost tradeshow revenues beyond normal SQM sales.
8 September 2022 / 1pm – 5pm UK Time (2pm – 6pm CET)
£220 UFI / ETT Gold Member
Earn 4 hour credits toward UFI Certified Professional (UCP)