Description
The Growth-Led Rebooking Workshop
Date & time: Wednesday 17 June 2026, 16:30 / 17:30 CET | Online
 Join us for an Insight Workshop introducing the Tradeshow Strategy Compass, a new platform built specifically for the Agriculture & Horticulture tradeshow industry. In this session we will demonstrate what the Compass can do for you and your organisation, and we would love to hear your feedback.
The Compass tackles a familiar challenge in the exhibition industry, where market data is often fragmented, inconsistent, and hard to compare. It brings together public-source data, AI-assisted validation and harmonisation, and the interpretation of MBB’s exhibition consultants to support strategic thinking around portfolio strategy, M&A, geographic expansion, and segment focus.
The platform is designed to help answer strategic questions such as:
- Market positioning and competitive benchmarking
- Geographic expansion opportunities
- Segment attractiveness and growth potential
- Organiser and exhibition benchmarking
- Exhibitor and visitor trend analysis
All sessions are online and cover the same material, so you only need to attend one (though you are welcome to join more than once). If you would prefer a short one-to-one walkthrough beforehand, we would be happy to arrange a brief call.
