MBB-Consulting has developed a wide range of scientific due diligence, price building, commercial change management and research methodologies. The working examples below provide some impressions of our work. We will provide each project proposal with a tailored team and clear description of the methodology we conduct to ensure high quality working results. We are happy to talk you through our methodologies.
This infographic shows a regional strategy report summary. In this example we provided a brief executive summary about regional business opportunities in South-East Asia, including defining T1/T2 countries, industry hubs and main trade locations. This executive summary slide was backed up by deep research based on KPI’s defined in collaboration with industry experts. The executive summary served the project in a board discussion to decide the strategic direction of the business for the years to come.
This working example depicts an opportunity map we created for a growth and expansion strategy report. The map demonstrates the number of business opportunities in T1 – T3 countries which is further detailed in the report. The goal of the slide was to provide a “dashboard-style” overview of where the client’s business can focus to grow their business further based on defined target countries.
This working example shows a KPI sheet we developed in a strategic project to evaluate internal, external and market factors to internationalise the customer’s business. Each KPI is described and rated in the report in far greater detail. We then used the KPI ratings to rate a wide range of potential business units, which enabled the client to decide on their business expansion by weighing opportunities vs. own strength and weaknesses.
This working example shows our approach to M&A. We offer all relevant services from market research and due diligence to business integration. Unlike other consulting agencies we take pride in the fact that we do not stop after the Commercial Due Diligence stage. Based on our deep operational strength on senior level we also support our clients with post-merger interaction strategies from report and financial alignments to team and management coaching.
This working example show an opportunity map we have developed as part of a due diligence process. The map shows commercial growth opportunities of the target company that can be executed once acquired. That analysis served for a deeper growth opportunity strategy of the target company which was executed as a post-merger exercise.
This working example is a cost analysis summary we conducted of a target company to identify savings opportunities. This analysis was a part of a wider profitability review and enabled the client to analyse the target companies’ cost saving opportunities which was also used for a three-year investment plan.
MBB-Consulting has developed a scientific method based on a conjoint analysis method to create and calculate price sensitivity curves. This working example shows a price sensibility study which calculates different price points and the effect to customers’ price sensitivity vs. profitability, which was used in workshops with senior management and sales team to define a future system that increased profitability and triggered client loyalty.
This working example illustrates a pricing strategy that combines location-based and time-based tradeshow prices. The strategy was created to arm the sales team with sales arguments resulting from the various price points.
This slide shows the result of a large tradeshow rebooking project we conducted to achieve rebooking rates of 70% and higher. In this project we developed a wider range of procedures and methodologies to develop the client’s commercial culture, including a rebooking guide, target analysis methodologies and a process to enable senior management to set targets based on robust dashboards.
The slide shows how rebooking targets can be broken down to teams, team members and single leads.
This working example shows a booking card that combines digital and onsite products to packages that make sense for the customer. We developed this “booking card” methodology to enable the tradeshow customer to define packages combining online and onsite products that make sense for the clients’ customers. The packages have been defined in collaboration with the clients’ sales teams. This concept boosted the digital sales for a wider range of MBB-Consulting customers.
This working example shows a slide from a senior round table we conducted to specify Artificial Intelligence solutions for the tradeshow industry. The slide represents various examples of how AI has contributed to higher customer satisfaction rates and better exhibitor ROI to stimulate further discussion on how data driven technologies can enhance the tradeshow business model.
This working example shows a hybrid framework that was developed by MBB-Consulting to measure the development level of a hybrid tradeshow. The framework is the basis to create hybrid tradeshows that are based on customers’ needs and to create profitable hybrid products.