For the first time, on October 3rd 2017, UFI held the EMD ceremony in Qatar honouring the successful participants of the management degree program. Co-organised by UFI, the Qatar Tourist Authority and Prof. Beier the management degree program was a great success and ideal start of this format in Middle East. The participants learned about the latest standards in show planning, show strategy and project management.

Matthias Tesi Baur conducted the courses “International Exhibition Sales” and “International “Exhibition Marketing”. “I was deeply impressed by the expertise and professionalism of the participants and the Middle East exhibition industry” said Tesi Baur in his speech during the ceremony. “The exhibition halls and shows of Qatar reflect international standards, the course participants are extremely skilled and experienced industry managers” he continued.

EMD is a senior education format that pushes the standards of the industry. The successful launch of the program is an achievement we can be proud of.

Matthias Tesi Baur